Innovation requires a strong understanding of people’s real needs and emotions. As designers, how do we make sure the opportunities we identify align with the pain points and frustrations of the people we’re creating for?
Our team built Salmon with these challenges in mind. Research should champion the people centered around it, not reduce those needs to one-dimensional data points.
-Design Thinking Student
-Design Thinking Facilitator
-Design Thinking Student
We’re a team of 5 designers from backgrounds ranging from psychology to interaction design to software development.
Meet the teamHonda Research & Development Americas is responsible for researching, designing, and developing products for the Honda and Acura brands. Honda R&D wants to develop new tools and practices that help their mechanical engineers innovate and create a better, smarter, greener tomorrow for everyone.
The 99P Innovation Laboratory was founded by Honda R&D Americas in 2018 as a digital proving ground to test mobility and energy ideas. 99P aims to develop a data-driven ecosystem of collaborative research tools for building customer empathy and business innovation within Honda.